Challenger Strategy Testing - Test Poll

Poll created by lindaheger Advocate on Jul 14, 2017

The TRIAD Strategy Consultants tell me how often they find TRIAD clients who are not doing any champion/challenger testing.  This surprises me, as that capability is such a valuable part of the TRIAD system.  If your organization is not doing champ/chall testing, will you please tell us why?  Thank you!

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  • Our strategies are so complex now, I wouldn't know where to start.
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  • Lack of resources.
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  • Don't know where to start.
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  • Concentrating more on getting data in, less on strategy design.
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  • What other choices should I add to this poll?
    0