Banco Ficohsa, a top 10 bank in Central America, used FICO® Blaze Advisor and FICO® Decision Optimizer to increase sales and profits by millions of dollars per year. In addition, it has reduced time to market for new and updated strategies, reduced IT involvement and increase granularity of segmentation.
- 40% increase in sales for its extra cash product within 3 months
- Uplift of 35% in profitability per account with its credit line optimization strategy
- Reduced time to market from 6 months to 15 days for new strategy implementation and from 1 month to 1 day for strategy updates
- Reduced IT involvement from 100% to 5%
- Increased granularity of segmentation strategies from 10 to 75 treatments