Marketing Communications with FICO® TRIAD®

Document created by Makenna.Brei Advocate on Jul 21, 2017Last modified by Makenna.Brei Advocate on Oct 11, 2017
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Marketing Communications
Decision Area
What it DoesHow Banks Profit

marketing communications TRIAD.png

  • Enhances communications with the customer
  • Works with any channel – direct mail, billing, telemarketing, etc.
  • Runs at cycle or ad-hoc
  • Cross-selling – increase share-of-wallet
  • Target special promotions to specific targets; 1-to-1 marketing
  • Compliments existing marketing systems or runs standalone
  • Reduces marketing costs
  • Avoids making offers to high-risk prospects