KeyCorp Banks on Predictive Analytics to Deliver Customer Value

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KeyCorp, one of the nation’s largest bank-based financial services companies, with assets of approximately $93 billion.



Having acquired two credit card portfolios, the bank needed initial credit line assignment strategies that fit its revenue and risk parameters while meeting compliance and regulatory requirements.



KeyBank deployed FICO® Analytic Modeler Decision Tree Professional to develop strategies that satisfied multiple stakeholders’ objectives while supporting top-line growth and keeping losses in check.



The bank was able to develop highly effective line assignment strategies supported by the ability to consider multiple business objectives, perform quick “what-if” analyses and illustrate side-by-side comparisons for business users.