KeyCorp Banks on Predictive Analytics to Deliver Customer Value

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Client

KeyCorp, one of the nation’s largest bank-based financial services companies, with assets of approximately $93 billion.

 

Challenge

Having acquired two credit card portfolios, the bank needed initial credit line assignment strategies that fit its revenue and risk parameters while meeting compliance and regulatory requirements.

 

Solution

KeyBank deployed FICO® Analytic Modeler Decision Tree Professional to develop strategies that satisfied multiple stakeholders’ objectives while supporting top-line growth and keeping losses in check.

 

Results

The bank was able to develop highly effective line assignment strategies supported by the ability to consider multiple business objectives, perform quick “what-if” analyses and illustrate side-by-side comparisons for business users.

Outcomes