Česká Spořitelna revolutionizes pricing strategies with FICO optimization
Banks have become increasingly competitive with pricing to protect their market share. Unfortunately, these pricing strategies often lead to reduced margins and higher risk. The key is to find a good balance between high profitability and low risk.
These two case studies tell how Česká Spořitelna Bank, the largest bank in the Czech Republic revolutionized its approach to customer offers by applying optimization to its decision strategies. This has resulted in raising not only profits and margins, but also customer satisfaction and uptake levels.
To get the case study (short version, focusing on pre-approved loans for which they received an award), click here.
To get the longer version that digs deeper into their work optimizing additional portfolios, click here.