White Paper: From Big Data to Big Marketing - Seven Essentials

Document created by toddrollin@fico.com on Feb 12, 2016Last modified by wendyfreitag@fico.com on Aug 2, 2016
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White Paper: From Big Data to Big Marketing - Seven Essentials

 

This white paper examines seven essentials for transforming the potential of Big Data into best marketing decision—what we’re calling “Big Marketing.”

  • Why now is the moment of opportunity for Big Marketing.
  • How Big Data techniques help overcome data silo obstacles to make customer-level decisions.
  • Creating intelligent behavioral triggers that outperform simple business rules.
  • Getting answers to “million dollar” marketing questions that increase ROI.
  • Keys to making Big Data analytic insights immediately useful in operations.
  • How to get a head start with configurable pre-built applications.

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