This white paper examines seven essentials for transforming the potential of Big Data into best marketing decision—what we’re calling “Big Marketing.”
- Why now is the moment of opportunity for Big Marketing.
- How Big Data techniques help overcome data silo obstacles to make customer-level decisions.
- Creating intelligent behavioral triggers that outperform simple business rules.
- Getting answers to “million dollar” marketing questions that increase ROI.
- Keys to making Big Data analytic insights immediately useful in operations.
- How to get a head start with configurable pre-built applications.