Making customer-focused decisions that balance risk and profit just keeps getting harder.
Consider Big Data, regulations, and consumers who are looking for the right offer – fast – or else you’re going to lose them. Also, you need to think about the constraints within your own business, such as when your marketing and risk departments each have their own specific goals and strategies.
Incremental investments in advanced analytics can pay off, but to be truly successful, organizations have to put these tools into the hands of their lines of business, not just the data scientists and operations researchers who have traditionally owned this domain – without impacting an already overloaded IT department.
This white paper covers how the collision of economic, technological, and human factors mandates a new approach to turning smart decisions into timely actions – leveraging prescriptive analytics across the enterprise.