White Paper: Four Essential Components of Successful Large-Scale Marketing Campaign Optimization

Document created by toddrollin@fico.com Advocate on Dec 8, 2015Last modified by wendyfreitag@fico.com on Aug 2, 2016
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White Paper: Four Essential Components of Successful Large-Scale Marketing Campaign Optimization


In the era of Big Data, many of the world’s leading marketers are realizing the need to significantly ramp up their marketing campaign optimization approaches to a new level, one that will support “Big Marketing”—the ability to effectively develop, optimize and execute large-scale campaigns to maximize value, while meeting multiple business goals and constraints. However, the key challenge in meeting this objective is to cost-effectively, and expeditiously, incorporate the necessary Big Marketing optimization components and capabilities into current platforms, or into a new solution.

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