In the rental car market, success can be measured by a simple calculation: The number of days a car is rented divided by the number of days the company owns that car. And Avis Europe is continually striving to achieve that perfect number.
Avis Europe is perpetually seeking the ideal car-distribution formula—one that maximizes profit and sets pricing appropriate for demand. Previous methods had relied on managers’ intuition and produced satisfactory results, but they felt they could raise the bar - with optimization. A competitive benchmark proved Xpress was the superior solution, leading to a substantial fleet utilization improvement and large profit gains.