Case Study: Bank uses FICO optimization technology to increase marketing campaign effectiveness

Document created by toddrollin@fico.com on Dec 4, 2015Last modified by wendyfreitag@fico.com on Aug 2, 2016
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Bank uses FICO optimization technology to increase marketing campaign effectiveness

Large mergers among financial institutions leave the new company's marketing executives with important decisions about their customer-facing campaigns. How does the newly merged banking group ensure that every offer going out to a customer, regardless of brand, has been calculated to maximize the business objectives of the parent company, instead of an individual brand? And what are the most effective systems and technology to make that happen? Those decisions are even more challenging when the institutions will continue serving their customers under their individual brands.

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