Analytics drive unique set of digital offers every week to over 9 million customers
How do you launch a loyalty program in a saturated market during one of the worst years for grocery sales in decades…and rocket to success? A top Canadian grocer’s loyalty program uses sophisticated analytics to identify—from 380 billion+ possible combinations—the handful of offers that will be most relevant to each customer that week. As a result, more than 40% of grocery sales now come from loyalty members, who make more trips and buy bigger baskets than nonmembers.
This white paper looks at how the retailer:
- Knows when and what customers will buy
- Predicts individual demand elasticity to point thresholds in offers
- Optimizes offer sets for best customer-company outcomes
- Learns what causes customers to buy