White Paper: Loyalty Is Rocket Science for a Major Canadian Grocer

Document created by toddrollin@fico.com Advocate on Dec 4, 2015Last modified by wendyfreitag@fico.com on Aug 2, 2016
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Loyalty Is Rocket Science for a Major Canadian Grocer

Analytics drive unique set of digital offers every week to over 9 million customers

How do you launch a loyalty program in a saturated market during one of the worst years for grocery sales in decades…and rocket to success? A top Canadian grocer’s loyalty program uses sophisticated analytics to identify—from 380 billion+ possible combinations—the handful of offers that will be most relevant to each customer that week. As a result, more than 40% of grocery sales now come from loyalty members, who make more trips and buy bigger baskets than nonmembers.

This white paper looks at how the retailer:

  • Knows when and what customers will buy
  • Predicts individual demand elasticity to point thresholds in offers
  • Optimizes offer sets for best customer-company outcomes
  • Learns what causes customers to buy

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