If you knew how each consumer in a delinquent population would react to various treatments, wouldn’t you apply the treatment that would produce the best result?
And if you knew that by changing the treatment you could influence the consumer’s behavior to produce an even better result, would you change it? Of course — but how do you know which treatments will be most successful with which individuals?
Prescriptive analytics will tell you — driving collection and recovery performance up by as much as 30%. If you’re already using predictive analytics, build on your success by taking the next step up.