Competing Objectives Optimization: A key to better models and better strategies

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Author:  Nina Shikaloff

 

Abstract

This white paper demonstrates the power of competing objectives optimization in two case studies, the first grounded in the credit industry and the second focused on a marketing campaign. Although these cases profile frequently correlated factors such as risk and response, competing objectives optimization can be used to optimize a wide variety of objectives pairings, such as churn and revenue, capacity to repay and risk, and risk and prepayment.

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