iBeacons in retail stores blowing up app usage, ad engagement  9to5Mac.mht

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http://9to5mac.com/2014/06/16/ibeacons-in-retail-stores-blowing-up-app-usage-ad-engagement/?utm_content=6081076&utm_medium=social&utm_source=linkedin

Are consumers ready to embrace interactions based on their location? How do you feel about your privacy? Do you feel like your privacy is being invaded?or do you prefer receiving location based messages/offers?

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